Facebook, YouTube or WhatsApp – social networks have changed the way we communicate and interact with each other immensely. Also within businesses: With Skype for Business, Chatter or Team-One tools and platforms have established themselves there that accelerate innovation processes and sustainably and improve corporate communications. Just how much social networks have gained significance as a strategic element of digital transformation is illustrated in the German Social Collaboration Study.
Social Collaboration: Driving force for more efficiency and an innovation-friendly corporate culture
According to the current study, social networking has been shown to increase labor efficiency and enable employees to meet today’s challenges in a targeted manner. In addition, modern collaboration tools support new forms of cooperation and change the basic behaviors and attitudes of employees, above all by strengthening innovation orientation and the feeling of belonging together within the workforce – this is the central statement of the joint study by Technische Universität Darmstadt and the management consultancy Campana & Schott.
According to the study, the efficiency effects of social collaboration are in a complex interaction with corporate cultural factors. For example, an Enterprise Social Network ( ESN) increases work efficiency the more intensively the workforce deploys the network in everyday work. In numbers: According to the study organizers, ESN users work up to 42 percent more efficiently than non-users, depending on the application scenario.
The existing corporate culture also influences the success of social collaboration projects. The previous year’s survey would have clearly demonstrated this connection.
And yet another result from which direct conclusions could be drawn for practical implementation in the company: Wherever collaboration tools from the Cloud are available and used intensively, the efficiency gain is up to 13 percent greater than with conventional tool provisioning.
However, a large part of the potential demonstrated in the study remains largely untapped: On a scale between zero and three, the average social collaboration maturity level in companies was currently 1.14. Zero stands for exclusively conventional technologies and analogue forms of cooperation, while the three indicate the consistent use of advanced collaboration solutions.