The expression Made in Germany is known throughout the entire world. The label benefits from the image transfer of the ”German virtues” such as punctuality, thoroughness and quality as well as the resulting trust: You can count on it! Today, however, the label IT Made in Germany is no longer used exclusively for products, but also for IT services. In response to the NSA’s interception scandals and the associated question of data security in an international context, many German IT providers attach particular importance to the German quality seal.
With IT Made in Germany, compliance with German data protection guidelines, contracts according to German law and a data center in Germany can be combined.
German companies trust in IT Made in Germany: Data protection, service excellence, reliability and quality | toplink
The study IT Made in Germany examines the extent to which German IT solutions meet the interest of German companies. To this end, the management consultancy PAC surveyed 120 IT managers across all sectors for their attitudes. We would like to briefly present the results of the study IT Made in Germany here.
65% of all German companies are planning or thinking about using IT solutions ”Made in Germany” as a result of the security discussions following the NSA scandal. The label Made in Germany is by no means a marketing hype of German suppliers, but rather attracts a great deal of interest from two-thirds of all German companies.
Made in Germany: Security comes first
Regarding IT solutions, legal certainty and compliance are the decisive criteria for Made in Germany: More than 90% of the respondents consider compliance with German data protection guidelines and the conclusion of contracts in accordance with German law to be very important. Great importance is also attached to the fact that the data center (85%) and the provider’s headquarters (64%) are located in Germany. One in two IT managers expects a German seal of approval or a German certification from TÜV or BSI, for example.
The Cloud Monitor 2015, the results of which we already have been presented herein the blog, also noted that there are major concerns on the part of companies regarding compliance with compliance guidelines and that this has contributed significantly to reluctance to adopt appropriate IT solutions.
Made in Germany: Mobility as a future trend
The study also examines the influence of certain trends on the future development potential of Unified Communications. Mobility, i.e. the growing use of mobile devices such as tablets and smartphones, is emerging as the most important trend. This can be understood as an immediate reaction to the increasing mobility of employees.
Interestingly, trends vary according to the size of the company: Mobility is an absolutely central trend, especially for small companies. In addition, consumerization appears to be much more important for small than for large companies. Consumerization describes the phenomenon that employees use mainly privately used end devices such as tablets or smartphones for professional purposes because the employer does not offer these devices in-house. Procedures such as Bring your own device are being tested in response to the associated security risks posed by external devices.
And the middle class?
In small and medium-sized businesses, on the other hand, the focus is primarily on security and mobility. In large companies, the individualization of the working environment, i.e. the use of various tools according to the personal needs of employees, is decisive for the future of Unified Communications.