If you look at the communication behavior of a 15-year-old today, you can best understand how the technological revolution has taken over our children. Instead of making phone calls, the 15-year-old uses only messaging services such as WhatsApp or Facebook, which they use to send texts, images and videos as a matter of course.
From various clouds they watch films and series on demand. They consider television to be a relic of the last century. They get information about events, travel offers or knowledge that they need for a class test, for example, while they are waiting at the traffic lights or driving on a bus. The conversations with their friends consist of the sending and receiving of short ”messages”. There is no longer any direct contact with the other party. In a few years’ time, this 15-year-old will be immersed in an office world that has almost nothing to do with the classic world of telephone, fax machine, large PC and office plant.
An IT department that maintains its PC will no longer be in the house. Chats, video conferences and access to all relevant data are the most natural thing in the world. Presence displays and call forwarding through their entire communications network ensure that important customers can reach them at any time. The fact that this integrated communications environment (also known as Unified Communications or UCC) was unthinkable just a few years ago is of little interest to them. That the technology at that time was called ISDN and the new UCC world in which it operates, runs on IP basis, requires SIP trunking and they does not use VoIP as a telephone. They expect that the technology will support their work and their professional success without interruption and, if necessary, that they will be able to reach an expert from their desk at home on Sunday evening who will be able to solve any problems he encounters promptly.
Unified communications must be firmly integrated into everyday business life
The challenge will be to integrate individual and efficient solutions that meet this new user behavior into an enterprise-wide communications structure. Today’s modern Unified Communications solutions, in which different communication networks, such as data, telephony and video, are combined in one network and many fixed and mobile devices can be linked, already offer the advantages of fast, scalable and networked communication. toplink recognized this trend many years ago and firmly believed in innovative technologies such as Unified Communications. That’s why we have pioneering know-how, not only in Unified Communications, but also in SIP trunking and IP technology.
Bring your own device: Opportunity or risk?
And one more thing: No company will be able to dictate to its employees which applications or functionalities they may download to their end devices or which messaging system they may use. Just as employees are already deciding for themselves which end device of which brand they prefer to use, this trend will continue into everyday business communication.
This in turn will place new demands on compatibility and security: Requirements to which providers must find answers. This trend towards highly individualized user behavior can only be countered by convincing integrated Unified Communications solutions. If the user has the impression that their company’s UCC solution is cumbersome and not very user-friendly, they will look for their own channels – the so-called ”bypass” behavior is born.
Unified Communications represents a strategic decision at management level
Therefore, it is simple to believe that modern technology will gain acceptance in companies on its own. If technology is not translated into convincing, user-friendly, secure and convenient communication, this unproductive bypass effect will occur. It is the task of the providers – and this is also the philosophy of toplink – to develop efficient solutions in close contact with the customers, i.e. companies and organizations, which are also accepted and used by the employees. That is to say: Concentration on core functions, simple intuitive operability, high reliability and comprehensibility of the communication architecture.
Why modern communication has to be positively experienced by the employee
There is no doubt that Unified Communications, IP telephony, SIP trunking and VoIP will continue their triumphal march in the world of communication. But it should be the goal of all of us that people and companies should see modern technology not as a risk, but as an opportunity. The real challenge in the coming years will therefore be to make the new technology a positive experience for employees and managers in our companies, regardless of all technical issues. Only then will Unified Communications become part of an innovative corporate culture that is perceived as positive by all employees.
What do you think? I look forward to our exchange in the comment field below this post.