The new Cloud-Monitor 2015 presents a comprehensive picture of the current status and prospects for cloud use in Germany. The representative study, which is being published this year for the fourth time in cooperation with Bitkom and KPMG, analyzes the demand for public cloud and private cloud services as well as the goals and experiences associated with cloud use. We would like to briefly present the results of the study here.
Cloud computing is and remains a strong growth market. 44% of companies are currently using a cloud solution, another 24% are thinking about using it soon. Private clouds are the preferred model, with one in four companies using this cloud solution, whereas public cloud models in the B2B segment tend to be a niche business. However, it can be seen that cloud-use in Germany is growing somewhat slower than abroad, but German SMEs are lagging behind in terms of usage.
Cloud affinity varies by industry
Cloud use is most widespread in the ICT sector. On the one hand, there is a clear growth trend in other sectors such as the automotive, chemical and pharmaceutical industries as well as transport and logistics. On the other hand, industries such as mechanical engineering and plant construction or insurance for cloud use are showing restraint in comparison to the past.
Correlations with company size
Cloud computing seems to be a topic for large companies and corporations with more than 2,000 employees, 68% of all companies in this segment use the cloud. Even if the figures for small and medium-sized enterprises are somewhat lower, a larger growth can be observed here: 41% of companies with up to 100 employees use the cloud, 4% more than in the previous year. In companies with up to 2,000 employees, the number even rises by 5% to 55%.
Which applications are preferred?
In the public cloud, software (Saas) and infrastructure solutions (IaaS) are currently used primarily. Utilization has almost tripled in the last two years. Within the SaaS solutions, it is mainly groupware such as e-mail and calendars, CRM systems or telephony solutions that are most frequently used. The future plans of the companies are mainly focused on the use of collaboration solutions (47%), cloud telephony (38%) and Security as a Service (37%). The expectations are correspondingly high that SaaS will become increasingly important in the future.
Motivation and goals for cloud use
For 74% of companies, improved mobile and location-independent access to IT resources is a priority. Likewise, 74% expect a cloud solution to offer greater organizational flexibility and reduced IT administration effort. Reducing IT costs, on the other hand, is only a priority for 59%.
Concerns about cloud usage
60% of all companies have serious security concerns and fear unauthorized access to sensitive company data. After all, 49% are afraid of losing data. In addition, ambiguities with regard to the legal situation, compliance with compliance guidelines and the lack of integration into existing in-house IT solutions also contribute to a reluctance to use the cloud.
Requirements for suppliers
As in the previous year, more than 90% of customers prefer cloud providers with a data center or headquarters in Germany or at least in the EU’s legal area. In addition, customers attach great importance to the ability to integrate the solutions into existing IT infrastructures.
Attacks on IT systems
The potential threat posed by cyberattacks or e-crime is great and continues to increase. However, 85% of the attacks on IT systems are demonstrably not related to the cloud solutions used. Accordingly, the use of cloud solutions does not present an increased security risk.
73% of customers rate their experience with cloud computing as positive or very positive. This is an increase of 6% compared to the previous year. The goals of the users are largely achieved.
Cloud use in the German economy is growing slowly but steadily. The preferred model are private clouds. Customers’ experiences are largely positive, not least because most of the goals associated with cloud deployment are achieved. Security concerns and legal ambiguities lead to concerns and fears on the part of companies. However, these concerns are usually unjustified.
Security, trust and transparency have emerged as decisive success factors for cloud providers. The location of the data center in Germany is a decisive competitive advantage. Cloud solutions must be optimized for individual customer needs, especially with regard to the smooth integration into existing IT solutions. Finally, there is a high need for clarification regarding data security, threat scenarios, legal situation and compliance requirements.